Sofia's Blog

The traditional way of distribution for magazines is to sell them in stores. Some stores are even specialized to sell just magazines and newspapers. I could utilize this method and sell my magazine in different stores, such as Publix, a popular grocery store in Florida, and in several different restaurants throughout Sarasota that are featured in the magazine. A good place to distribute my magazine is in Publix because my magazine focuses in on one town in Florida, therefore it would not be that useful within other states.

Looking at other marketing strategies and advertisements of other food magazines, there are many different ways to advertise a magazine. They can vary from television advertisements, newspaper advertisements, radio, social media, and even billboards. I plan to market my magazine by creating a social media page. I believe since millions to billions of people go on social media every day, it would be a perfect way to advertise a magazine like mine.

Bon Appetit has a very similar target audience  to my magazine. Bon Appetit is trying to persuade people who enjoy cooking and want some at home recipes to cook. They market their product by using a public website that anyone can reach. Bon Appetit includes several different articles to make many different types of dishes. They advertise their magazine by using this website. We both are trying to target people who enjoy cooking at want at home recipes they can make for just their family or even big events. https://www.bonappetit.com/

The Food Network has a very similar target audience to my magazine. We both are trying to intrigue people who enjoy cooking or people that just want to learn new recipes or meals to cook either for big events or even just for at home meals. The Food Network uses Instagram to market their magazine, as well as in their TV shows. Since the Food Network is such a big name and network, people turn to this magazine when in a store by recognizing the name. I feel like the biggest way they market their brand is, is their TV network , even on Instagram you are able to see how popular of a network they are, with 9.9 million followers.

Walt's Fish Market and my magazine have very similar target audiences, especially considered that it is located in Sarasota and is part of my magazine. Walt's markets their restaurant through many social media pages such as Instagram, Facebook, Twitter, and even in magazines. My favorite advertisement technique that they have used is this billboard on Tamiami Trail, I think it stands out to drivers and I like the design of the shark on the side to convey that the restaurant is a seafood restaurant. I also like that they always try to make a funny line to put up on the sign and change it on a daily basis.