The Food Network has a very similar target audience to my magazine. We both are trying to intrigue people who enjoy cooking or people that just want to learn new recipes or meals to cook either for big events or even just for at home meals. The Food Network uses Instagram to market their magazine, as well as in their TV shows. Since the Food Network is such a big name and network, people turn to this magazine when in a store by recognizing the name. I feel like the biggest way they market their brand is, is their TV network , even on Instagram you are able to see how popular of a network they are, with 9.9 million followers.
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