Walt's Fish Market and my magazine have very similar target audiences, especially considered that it is located in Sarasota and is part of my magazine. Walt's markets their restaurant through many social media pages such as Instagram, Facebook, Twitter, and even in magazines. My favorite advertisement technique that they have used is this billboard on Tamiami Trail, I think it stands out to drivers and I like the design of the shark on the side to convey that the restaurant is a seafood restaurant. I also like that they always try to make a funny line to put up on the sign and change it on a daily basis.
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